American journalist Ken Auletta says Google once discussed buying the New York Times but decided that would damage its "neutral" identity.
Google "is not obsessed with killing competitors," he adds. "They're obsessed with eliminating inefficiencies."
Auletta, the New Yorker media columnist, has come out with a new book, Googled: The End of the World as We Know It.
This C-Span interview with Auletta is long but interesting for anyone interested in new and old media. He talks about Google, its founders and its search algorithm among other things.
Here's an interview he gave, which appeared in I Want Media.