Facebook, Twitter, Tumblr & Singapore media

Facebook is the most popular social network in Singapore. But how popular is microblogging and Twitter? And are the Singapore news sites holding their own against the social networks and blogs?

Here are the traffic estimates for Singapore mainstream media websites provided by Google Trends and Double Click Ad Planner. We look at AsiaOne, the top site, followed by the Straits Times and Channel NewsAsia, which are almost in a dead heat, Today, Stomp, HardWare Zone, and the stragglers, Business Times and The New Paper. You can also see the estimated number of users of Facebook, WordPress, Blogger, Tumblr and Twitter in Singapore.

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Times on the Net: You can’t beat the traffic

The New York Times is the newspaper with the best website and gets around four million daily unique visitors (estimated cookies) – way above the other newspapers I checked on Google Trends and Double Click Ad Planner. (See the charts at the end of this post.)

The Straits Times resembles the American, not the British, newspapers shown in the charts in one way.

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Facebook, not news, reigns in Singapore

Singapore has more broadband subscriptions than people, according to the Infocomm Development Authority of Singapore (IDA).

But the top Singapore news website attracts only 2 per cent of the total broadband subscriptions on any given day.

The Singapore Press Holdings (SPH) portal asiaone.com gets about 100,000 daily unique visitors, according to Google Trends.

Facebook, on the other hand, gets about a million daily unique visitors from Singapore, according to the same source. Twitter gets more than 60,000.

Singapore (population: 4,987,000) has a total of 5,257,800 broadband subscriptions, including 1,400,300 residential subscriptions, according to IDA.

Just over 1 per cent visit the second most popular news site.

Channel NewsAsia gets about 70,000 daily unique visitors.

Singapore's leading newspaper, the Straits Times' website gets a little more than 50,000 — less than a seventh of its print circulation. The SPH newspaper has a circulation of more than 380,000. Its citizen journalism site, Stomp, gets fewer than 25,000. And just over 15,000 visit the website of Today, a freesheet jointly owned by SPH and MediaCorp, which also owns the TV news station, Channel NewsAsia.

The BBC gets more than 40,000 daily unique visitors from Singapore while CNN gets over 20,000, Yahoo News over 100,000, and the New York Times and the Times of India over 10,000 each. Google Trends didn't show 2010 data for several sites, including the Wall Street Journal, the Financial Times, the Malaysian papers and Chinese news sites.

Asiaone_straitstimes_channe

You can create charts like this for other websites too on Google Trends. It shows the number of daily unique visitors, where they came from, what other sites they visited and what they searched for.

Just go to google.com/trends, type in the internet addresses of the websites you want to check, press enter, and see the charts appear on screen. Read here how Google collects the data.

Here are separate charts for each website so you can see the figures for the last 12 months.

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