Google doesn’t like the word, “ungoogleable”. Naturally. You can’t google the world’s total nuclear arsenal, the precise age of the universe, the bottom line of unlisted companies, the actual – not estimated – wealth of billionaires, what the Queen of England had for breakfast yesterday, or locate heaven on Google Map. Even the world’s greatest search engine has its limitations which, of course, Google doesn’t want to be bandied about through expressions like “ungoogleable”.
“Google”, as another word for “search”, entered the third edition of the Oxford English Dictionary, in 2006. But I am not surprised that Google set its foot down on “ogooglebar”, the Swedish word for “ungoogleable”, and prevented it from being officially accepted by the Swedish Language Academy.
English, thank goodness, has no official watchdog minding the language, deciding what is acceptable and what isn’t. Google’s crackdown on “ungoogleable” has given the word new momentum, I think. It is being bandied about freely, far and wide, by every media outlet with newspapers, websites or air time to fill.