The New York Times is the newspaper with the best website and gets around four million daily unique visitors (estimated cookies) – way above the other newspapers I checked on Google Trends and Double Click Ad Planner. (See the charts at the end of this post.)
The Straits Times resembles the American, not the British, newspapers shown in the charts in one way.
Most of the visitors are local.
About 130,000 of the Straits Times' 840,000 unique visitors a month are from America and 20,000 from Britain.
The Straits Times gets about 840,000 unique visitors (estimated cookies) a month. The number of daily unique visitors dropped below 70,000 in July.
The Straits Times' number of unique visitors (users) is put at 430,000. Google explains the difference:
Unique visitors (estimated cookies): The approximate number of cookies on a site over a specific month as determined by DoubleClick Ad Planner's algorithms. With the unique visitors (estimated cookies) metric, you can get an idea of a site's overall traffic.
Unique visitors (users): The estimated, unduplicated number of people who visit a site over a specific month. With the unique visitors (users) metric, you can get an idea of the percent of your target audience you can reach.
To keep it simple, I am sticking to the cookies here.
The Times of India gets far more traffic than the Straits Times. The Indian newspaper gets about 6.7 million unique visitors a month – of whom about 1.9 million are from America and 380,000 from Britain.
It has the biggest circulation of all the English dailies in the world – more than 3.1 million.
The English dailies with the largest circulations published outside India are the Sun, the Daily Mail, the Wall Street Journal and USA Today – in that order. See my previous post.
The Daily Mail gets about 29 million unique visitors a month – more than the Guardian (23 million), Washington Post (21 million), the Telegraph (21 million), the Wall Street Journal (19 million) and USA Today (18 million).
The British newspaper websites unlike the Americans get the bulk of the visitors from abroad.
Only 8.9 million of the Guardian's 23 million visitors are in Britain. Locals are a minority also on the Telegraph website (7.4 million out of 21 million) and the Daily Mirror (10 million out of 29 million).
The New York Times has the biggest foreign audience. Still, 41 million of its 55 million visitors are in America. Of the Wall Street Journal's 19 million visitors, 16 million are in America.
Scroll through the charts for more details about each newspaper.