Bollywood meets Facebook in India's 2009 general elections as this CNN video shows.
The Congress Party of outgoing prime minister Manmohan Singh is even cashing on the success of Slumdog Millionaire and the hit song, Jai Ho.
Here is an opposition Hindu nationalist Bharatiya Janata Party campaign ad.
Websites are using blogs and social media to cover the elections, which began today and will end with the fifth and final phase of polling on May 13. The results will be known only on May 16 as exit polls are banned to prevent one phase of polling from affecting the next.
These websites, RSS feeds and searches may be useful.
Google Blog Search on Indian elections
Twitter on Indian elections and on India.
Friendfeed on Indian elections
And here's Technorati for what it's worth.
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